
We are entering an exciting phase of transformation—one that puts customers first in every decision. By rethinking our approach, refining operations, and strengthening our brand, we are positioning ourselves for long-term growth and deeper customer connections.
Key focus areas include:
- Adopting a customer-first approach to deliver exceptional value
- Concentrating on dine-in, delivery, and institutional catering segments
- Optimising products and production facilities for better margins and efficiency
With this sharper focus, we are streamlining our product portfolio and production facilities to ensure agility and profitability. By aligning capacity with market needs, we can deliver consistently high-quality offerings while staying competitive and customer-centric.
At the same time, we are working to expand our reach by acquiring key accounts across all segments and continuing our B2B horizontal growth. Strengthening Pakka as a brand for which we will further build awareness and trust, ensuring that every customer touchpoint reflects our commitment to excellence and sustainability.